Pre-Black Friday builds close Nov 18Black Friday cutoff: Nov 18 ·

For Shopify + Klaviyo brands

Every core email flow, rebuilt and live in 72 hours. Nothing up front.

Book your rebuild

30-minute call. We show you what we'd build before you commit to anything.

We split-test ours against yours for 14 days. Yours win, we switch ours off and you owe nothing. Ours win, you pay a share of the extra revenue they make. Only the extra.

Hour 0  access Hour 72  flows live Day 14  the verdict

Not templates

Emails your customers actually open.

A newspaper. A boarding pass. A text from a friend. A weather app. We dress your offer as something your customer already reads every day, so it gets read instead of skipped.

Concept work for brands we admire. Not clients, and not affiliated with or endorsed by the brands shown.

How it works

Most agencies take six weeks to onboard. We take three days.

Hour 0

30-minute kickoff

You give us Klaviyo access, your brand assets and current offers. One person on your side signs off. That's your whole workload.

Hour 72

Your flows go live

Rewritten, designed in your brand, QA'd on every inbox and switched on in your account. You see every email before it sends.

Day 14

The verdict

Ours versus yours, 50/50 on live traffic. The numbers decide what stays. Not us, not an opinion.

The deal

We only get paid out of money we make you.

  • Both versions run at the same time on the same traffic, so a big sale week can't skew it.
  • Judged on revenue per recipient, straight from your own Klaviyo.
  • Yours win? We switch ours off. You owe nothing and keep everything you had.
  • Ours win? They go out to most of your traffic, with about one in ten kept on your old flows as the yardstick. Each month you pay a share of the extra revenue ours make over that slice, for a set period we agree on the call. Then they're yours and the fee stops.
  • No setup fee. No retainer.
Your flows Keep running

Half your traffic stays on what you have today.

Our flows Prove it

Half goes to the rebuild. We only get paid on the extra they make.

What we rebuild

The five flows that make most of your email money.

Welcome

Turns a new subscriber into a first order instead of a forgotten discount code.

Abandoned checkout

The highest-intent people on your list, one click from buying.

Abandoned cart

Brings back the "I'll come back later" crowd before they forget.

Browse abandonment

Follows up on the product they looked at twice.

Post-purchase

Gets the second order, which is where the profit is.

Is this for you

We say no to most brands. Here's why.

A split test needs enough traffic to give a clear answer in 14 days. If we can't prove it, we won't take it on.

Good fit

  • Shopify store with Klaviyo already connected
  • Around 1,000+ new subscribers a month
  • Flows that were set up once and never touched again
  • Want the rebuild live before Black Friday

Not a fit

  • Pre-launch or under a few hundred orders a month
  • Not on Shopify or not on Klaviyo
  • Need five people to approve a subject line
  • Not willing to share the numbers (we get paid on them)

Book your rebuild

Pick a time. We'll do the rest.

  1. We look at your current flows together. You'll see exactly where they leak money, whether we work together or not.
  2. We show you what we'd build. Formats, angles and which flow goes first.
  3. If it's a fit, the 72-hour clock starts. If it isn't, we'll tell you on the call.
We only take on a handful of rebuilds at a time so every one ships in 72 hours. Builds booked after Nov 18 go live after Black Friday.
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You're booked.

Check your inbox for the invite. Before the call, have your Klaviyo login handy so we can look at your flows together.

Questions

What's the catch?

What's the catch?

There isn't one. We only get paid out of money we make you. If ours don't win, we've done the work for nothing, so we only take on brands where we're confident we will. That's why we qualify on the call.

How much does it cost?

Nothing up front. No setup fee, no retainer. If ours win, you pay a share of the extra revenue they make over your old flows, for a set period. We agree the exact percentage on the call.

How do you measure "extra"?

In your own Klaviyo. Revenue per recipient on our flows against the slice still getting your old ones. Same days, same traffic, so a big sale or a good week of ads can't inflate it.

What access do you need?

A Klaviyo login with manager access, your brand assets (logo, fonts, photos) and your current offers or discount codes. That's it. We don't need your Shopify admin.

Will this mess with my current flows?

No. Your flows keep running on half your traffic for the whole test. Nothing gets deleted. If ours lose, we switch them off and you're exactly where you started.

Can we approve everything before it goes live?

Yes. You see every email before it sends. We ask for one round of edits within 24 hours so we can hit the 72-hour launch.

Can this run during Black Friday?

Yes. Both versions get the same traffic at the same time, so sale weeks lift both sides equally and the result stays fair. To be live before Black Friday, the build needs to start by Nov 18.

Who owns the emails?

You do, once the agreed period is up. If ours lose, they come down and the designs stay with us.

What happens after the 14 days?

If ours win, they go live to most of your traffic and the monthly share runs for the agreed period. After that, they're yours and the fee stops. No retainer you didn't ask for.

Three days from now, your flows could be live.

Or they could still be the ones someone set up in 2021.

Book your rebuild

Watch the 72-hour breakdown

Tell us where to send it and we'll look at your flows before the call.

We'll email you the video and follow up about your flows. Unsubscribe any time. Privacy

Book your rebuild